Designer Samata Angel set up the company in 2005 after years spent creating unique pieces of clothing for women. Having spent time working in the fashion industry with positions ranging from Head of Marketing for a Japanese clothing label and later as Head of PR for exclusive Kings Road boutique Elival Fashion Incubator she decided to officially launch Samata's Muse following growing interest in her work.

A natural creative Samata worked as a freelance designer whilst going against the grain and obtaining a degree in Economics, Finance and Management at Queen Mary & Westfield, London. Samata is the Company Director and is solely responsible for all aspects of garment design.

She is also a keen reader and poet.